DearSirorMadam,
ItakegreatpleasureinremendingMissKathleenLufortheaeptanceintoyourdistinguishedmunicationMasterprogram.BeingthedirectorofinPR,OgilvyChina,Ihaveaverygoodchancetoobserveherperformanceandmunicatewithherinourdailyworkinthepastonemonth.
Ogilvy&MatherPRChinaistheChina'snumberonepublicrelationsconsultancy,coveringawiderangeofTechnology,HealthandMedical,CorporateandFinance,PublicAffairsandStrategicMarketingpractices.Weofferprofessionalserviceformosttop500multi-nationalpaniesandwehavestrictrequirementsforouremployees.Evenforintern,therearerigidpaper-basedtestandinterviews.Kathleen’stalentandpotentialoutshinedheramongtonsofapplicants.
WhatimpressedmethemostisKathleen’sstrategicthinking.Ininterview,shepresentedanadditionaldocument,areportaboutHealthCarePRinChinesemarket,inwhichsheanalyzedmarketshareofeachPRagenciesandproposedOgilvy’sHealthCaremarketexpansionstrategy.Itisreallysurprisetoseesuchastrategicstatementfromastudentwhohadnorelatededucationalbackground.Ithinksheistheverycandidatewearelookingfor.
Kathleenisextremelysmartandhighlyefficientindailywork.Hermainresponsibilityismediamonitoring—collectinginformationfromeverypossiblechannel,filteringouttheelitepartasthematerialfornewsclipping.Toofferaprofessionalandaurateconsultingfortheclients,shealwaysself-learntrelatedknowledgewhenshegotinvolvedanewproject.Atverybeginningofherinternship,shefinishanEnglish(tellthenatureofthereport)reportforclientsinonlyoneweek,whichreceivedpositivefeedbackfromclients.Sheatthesametimeparticipatedinseveralprojects.Theheavyworkloadneverfrustratedher,andinsteadmotivatedhertofindoutefficientwaytosolveproblems.
Whatimpressedmemostisthatsheishighlymotivatedtogoextramilestosupportherdailyroutine.Tohelptheclientsbetterresponsetothemediainthepressconference,sheinitiativelypreparedthebriefingbookofsuggestedanswerstothepossiblequestionsfromjournalists.Suchareportguaranteedthesuessoftheactivity.Tobetteradministratethedataforprojects,sheestablishedtheinternal“datalibrary”whichincludesthefrequentlyusedMediainformationandindustryinformation.Sotheotherteammemberscanquicklyfindoutthecirculationofsomeimportantmedia,andgetthetimelyupdateindustryinformation.
Industrious,analytical,self-motivatedandthatisnotallofher.(Thesentencelooksdull.Bettertochangeanotherone.)Addingtohermeritsareteamwork,creativity,andgoodmunicationskill,whichsurelyqualifyherworthyassetinyouruniqueprogram.binedwithmyworkingexperience,IhavenodoubtthatNiwillbeapromisingPRinthefuture.Therefore,Iremendherwithoutanyreservation.Yourfavorableconsiderationwillbehighlyappreciated.